Rehearsal

We Mean Business

We Mean Business introduces you to the world of business using short, plain-English explainers on the business concepts you actually need to know.

explainer

What Is Jobs-to-be-Done? (And Why the History Is Older Than You Think)

Jobs-to-be-Done says customers hire products to get things done in their life. Most people know it through Clayton Christensen's milkshake story. The idea is actually sixty years older — and knowing the history changes how you use it.

19 April 20269 min read