The Science Behind What Works
Not generic tips. Deep insights from performance psychology, persuasion science, and cognitive research — applied specifically to IIM interviews.
Daniel Kahneman
Nobel Laureate, Behavioral Economics
Robert Cialdini
Persuasion Science
Sian Beilock
Performance Psychology
Amy Cuddy
Social Psychology
Chris Voss
Negotiation & Tactical Empathy
Every insight is backed by named researchers and specific studies. You'll understand WHY these techniques work, not just WHAT to do.
Generic interview advice doesn't account for IIM culture. Each topic includes school-specific variations for IIMA, IIMB, IIMC, XLRI, and SPJIMR.
Not just theory. Each topic includes drills and exercises you can practice before your interview. Transform knowledge into automatic behavior.
Each topic is a comprehensive guide with research, examples, school variations, and practice exercises.
You Don't Blank Because You're Unprepared
The Interview Starts Before You Speak
This Question Isn't About Your Bio — It's About Your Strategy
Your "Why MBA" Answer Fails Because You're Answering the Wrong Question
Stress Questions Aren't Meant to Break You — They're Meant to Reveal You
How to explain without apologizing
What your body says when you're not speaking
When things go wrong mid-interview
Under stress, your amygdala triggers a fight-or-flight response that diverts blood from your prefrontal cortex (thinking brain), shrinking working memory by up to 50%. This is normal physiology, not a sign of weakness. The solution is stress inoculation through practice and physiological techniques like the double-inhale exhale.
Research by Nalini Ambady shows that observers can accurately predict outcomes from just 2 seconds of silent video. First impressions create a "halo effect" and confirmation bias that colors the entire interview. Your walk, posture, and expression communicate more than your first words.
Most candidates answer "What will MBA give me?" but panels are asking "Why should we invest a seat in you?" The best answers use Cialdini's reciprocity principle — they focus on what you'll contribute to the classroom, not just what you'll consume.
Stress questions aren't meant to break you — they're meant to reveal how you handle pressure. Use tactical empathy (acknowledge the challenge before defending), pause before responding, and remember that panelists are testing your composure, not trying to destroy you.
We trained Rehearsal AI on all of this psychology research. Now it trains you — with real-time feedback on your answers.
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